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Tidal download antirihanna12/2/2023 ![]() A physical release will follow on 5 February.Ĭhart tracking body Nielsen, however, disputed the Tidal sales, adding to the sense of shambolic momentum that seemed to be gathering around the album. A deluxe version of Anti went on to iTunes at midnight on 28 January, from which any sales would count towards the chart. ![]() Tidal claimed a further 484,833 copies were download and paid for, which would theoretically be deemed chart eligible. Rihanna tweeted her boast of Anti passing 1m downloads in just 15 hours. The Jay Z album was deemed a success but the U2 album faced a huge backlash, prompting Apple to release a software workaround for those customers who didn’t want it but still found it pushed on to their iPhones and iTunes libraries. Groove Armada did it with Bacardi back in 2008 but the most direct parallels here are Jay Z giving away 1m copies of Magna Carta Holy Grail in July 2013 to owners of certain (them again) Samsung handsets and U2 offering Song Of Innocence to every iTunes customer in September 2014. Having a major brand bankroll free music is nothing new. Maybe it was all meticulously planned to play out this way but it really makes you wonder if “pig’s ear” was the marketing angle from the off.Įven so, Rihanna was not technically out of pocket for these free downloads, as a deal with Samsung had already paid for 1m copies to be given away as part of a promotional push, linking into a wider branding deal estimated at $25m. On Tuesday, she announced that the album was available on iTunes. Another Tidal representative, however, told Spin that it was an error caused by Universal, parent company of Rihanna’s label, Roc Nation. Rihanna then took a decision to make it available to download for free. Tidal initially blamed a “system error” and pulled it, trying to laugh it off. Anti suddenly appeared on Tidal, the streaming music subscription service she has a stake in and acts as a celebrity ambassador for. ![]() The anticipation was building for a 29 January release but then the wheels came off two days early. ![]() On 25 January she tweeted a picture of herself wearing gaudy headphones with the tag “listening to ANTI” followed, for some reason, by a balloon emoji. The next month, she launched an incomprehensible website, ANTIdiaRy that was part “immersive” trailer and part marketing platform for Samsung. She unveiled the artwork back in October at the Mama gallery in Los Angeles (intended subtext: this is a very serious and artistic project, thanks). Anti is an album she has been talking about or alluding to for many months, all the time refusing to confirm a precise release date. ![]()
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